125th Anniversary – Client & Staff Celebration
125 years of innovation, craftsmanship and connection came together in a journey that not only celebrated the anniversary of Smet Group, but also marked the launch of their new brand strategy: Groundbreaking Solutions.
The journey?
n the lead-up to its 125th anniversary, Smet Group embraced renewal and innovation. A rebranding sharpened the company’s vision for the future, while a strong employer branding strategy placed employees at the heart of the story. To bring this new positioning to life, we developed a tailor-made escape container. Built inside an authentic Smet container, this interactive experience was a playful nod to the company’s roots while reflecting its innovative spirit.
The icing on the cake?
The story of Smet Group was further brought to life through a new corporate video, an employer branding video and a unique AI-generated video in which founder Alfons Smet was symbolically brought back to life. The journey culminated in a client and staff celebration held on Smet Group’s own site, where more than 1,000 guests gathered to celebrate 125 years of entrepreneurship.
Jef Smet
A heartfelt thank you for organising our celebration. It was great to see how well you understood and embraced the world of Smet Group. We have received unanimously positive feedback, both internally and externally. We are very pleased that we embarked on this journey together and will certainly carry this partnership forward into the future.
