125th Anniversary – Client & Staff Celebration
You only celebrate 125 years once. For Smet Group, we helped shape a journey that honored their rich history while introducing a bold new brand direction. The common thread? Groundbreaking Solutions.
The journey
Leading up to the anniversary, Smet Group embraced a fresh new direction. A renewed brand strategy sharpened their vision for the future, while a strong employer brand put their people front and center.
To bring that story to life, we designed a custom escape container built inside an authentic Smet shipping container. It was an interactive experience that celebrated the company’s roots while showcasing the innovative mindset that has defined Smet Group for 125 years.
Time to celebrate
The story continued through a new corporate film, an employer branding video and a one-of-a-kind AI video featuring founder Alfons Smet.
The celebration culminated at Smet Group’s own headquarters, where more than 1,000 clients, employees, family members and partners celebrated 125 years of entrepreneurship. Here’s to the next chapter.
Jef Smet
A heartfelt thank you for organising our celebration. It was great to see how well you understood and embraced the world of Smet Group. We have received unanimously positive feedback, both internally and externally. We are very pleased that we embarked on this journey together and will certainly carry this partnership forward into the future.
