Sporza Winter Circus World Cup Soccer ’22
Celebrating the World Cup in winter? Count us in! We created a warm home for all football fans at the Sporza Winter Circus.
Setup
For a staggering 29 production days, we managed everything from the experience and catering to audience flow and hospitality in and around the Sporza World Cup studio. Counting all setup, teardown, and event days, we were active for a total of 50 (!) days to transform this historic venue in Ghent into a true experiential arena. A central place where various media channels, analysts, and the general public came together for 4 weeks.
One team
The collaboration with the entire VRT and Sporza team was one to remember. Together, we set up a real fan village where visitors could nervously bite their nails, cheer, celebrate, relax, make predictions, and discuss the match. The thousands of visitors were the icing on the cake.
Christine Maes
“Thanks to the Barrík team, we succeeded in turning the World Cup and the Winter Circus in Ghent into a unified TV program and event with natural integration of numerous partners within an extremely short timeframe. The team of Barrík is fantastic: no question or task is too much for them. They clearly prioritize customer friendliness and flexibility.”
